CVV 200
Principles
of Microeconomics
ECN
(111)
¨Economics:
¨Microeconomics:
¨Scarcity:
¨Market:.
¨Opportunity costs:
Q. What is demand law?
Q. Why demand curve shifts to
the right?
Q. What is demand function?
Q. What is the equilibrium
price?
Q. What is elasticity of
demand?
Q. Explain the range of value
that ‘e` takes.
Q. What is marginal utility?
Q. What is productivity?
Q. What are total, fixed and
variable costs?
Q. What is marginal cost?
Q. What are imperfect
competition, monopoly, oligopoly and monopolistic competition?
Principle
of Management
¨Management:
1) Efficiency: 2) Effectiveness
¨The function of
management:
¨Managerial skills:
¨Competitive advantage
¨Definition of job
specialization:
¨Fayol's principles of
management
Q. What is the industry life
cycle?
¨International business¨Regional firm¨Multinational business¨Global business
Q. What is decision making?
BCN
¨Communication:¨Steps
of communication cycle
Q. Mention the merits and demerits of written and oral
communication.
¨Demerits
of written communication:-¨Merits of oral communication:- ¨Limitations of oral
communications:-
¨Types
of communication:-*Downward communication. *Upward communication. *Horizontal
communication.
*Grapevine.
Q. What is official letter, demi official letter, internal
and formal letter?
Q. What is memo? Q. What is report? Q. What are the
characteristics of a good report?
Q. What are the major parts of a report?Q. What is agenda?Q.
What is a minute?
OB
¨Definition
of “OB”¨Definition
of organization¨Definition
Behavior ¨Communication
¨Mc
Gregoris theory X and theory Y.
¨Five
Models of Organizational Behavior: Models of organizational behavior
Autocratic Model *Custodial Model *Supportive Model
¨
Maslow need’s theory:
¨Motivation
drives¨Hertzberg’s
two Factors model: Hertzberg’s two factors model are
Motivational Factors
Maintenance Factors
¨Motivational
Factors ¨Maintenance
Factors ¨Behavior
Modification
The manager can find four alternative consequences:
¨Conflict.¨Reasons
/ why conflict exists:
¨Variable¨Attribute.
Stat 1
¨Types of diagrams:*Bar
diagram *Pie diagram *Frequency polygon *Histogram *Cumulative frequency polygon
*Scatter diagram
¨Measures of central
tendency¨Importance Measure of
Central tendency:1. Arithmetic mean
2.Geometic mean 3. Harmonic
mean4. Median: 5. Mode:
¨Measure of Dispersion ¨Different Measure of Dispersion:1. Range 2. Quartile deviation 3. Mean deviation4.
Standard deviation
¨Kurtosis:¨Correlation¨Regression
…………………………………………………………………………….
Management Accounting
¨Difference between
managerial accounting and financial accounting:
¨ Just in time
¨Total quality management
(TQM)
¨Cost: ¨ Expense¨Manufacturing cost: ¨Mixed cost
¨Job order costing ¨ Process costing:
¨Break even point¨Contribution margin
Stat
11
¨Probability:
¨Experiment:
¨Trial
or Event
¨Exhaustive
events: ¨Equally
likely events¨Independent
event: ¨Random
Variable: ¨Properties
of Bionomical Distribution: ¨Skewness¨Sampling
¨Types
of Sampling: * Probability sampling *
Non probability sampling
¨Standard
error¨Hypothesis:
¨Null
hypothesis and Alternative hypothesis
Business Law
¨
Law: ¨Business
law:¨Contract:
¨Essential
elements of contract:
¨Consideration
¨Misrepresentation:
¨Indemnity¨Fraud:
¨Classification
of fraud:
¨Agency
¨Buyer:
¨Seller:
¨Goods:
¨Sales:
¨Agreement
to sale: ¨Partners:¨Company:
¨Types
of Company:
¨Memorandum
of association : ¨Articles
of association :.
¨Stock:
¨Share:
¨Difference
between share holder debenture holders.¨Debenture
Principal
Of Macroeconomics
Q. What is macroeconomics?
Q. What is business cycle?
Q. What is fiscal policy?
Q. What is monetary policy?
Q. What is aggregate demand?
Q. What is GDP and GNP?
Q. What is price inflation?
How can it be kept under control?
Q. What is multiplier?
Q. What is money?
Q. What is stock market?
Q. What is financial market?
Q. What is interest rate or
discount rate?
Introduction to of Marketing
¨The relationship between
4p and 4c:
Q. What are customer and
consumer?
Q. What is Marketing?
Q. What is Demarketing?
Q. What types of marketing
management philosophy?
Q. What is industry?
¨Needs: ¨Wants: ¨Demands:
¨Types of market:
Consumer market:
Business market:
Q. What is market
segmentation?
Q. What is market targeting?
Q. What is market positioning?
Q. What is product?
¨Classification of Product:
There are two types of Products:
Consumer Product: Includes
Convenience product Ex:
candy
Shopping product Ex: Furniture
Specialty product Ex: photographic equipment
Unsought product Ex: new innovation
Industrial / Business product.
Q. Describe the new product
development process?
Q. What are the steps of
product life cycle?
Q. What is the channel of
distribution?
Q. What is price?
Q. What is Promotion?
¨Promotion mix: ¨Advertising
¨Publicity: ¨Personal selling:.
¨Sales Promotion:
¨New Product Pricing Strategy: Two types are
1. Skimming Pricing
2. Penetration
Pricing:
Business
Environment
¨Environment:
¨Business Environment
¨Process of Environment
analysis
a) Macro Environment
b) Micro Environment:
¨Benefits from MNCs
¨Technology:
¨Ecology
¨Ethics
¨Sources of Ethics:
¨Quality Circle:
¨ISO 9000 for Quality
Management:
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