Business Research Methodology
¨Method:
¨Methodology: ¨Data: ¨Information: ¨Feedback: ¨Types of Research
Quantitative vs Qualitative; Applied vs Fundamental .¨Steps/
Process of Business Research Methodology
¨Sample: ¨Population: ¨Population elements: ¨Census: ¨Sampling:
¨Types
of Sampling: Probability Sampling: Non-Probability Sampling:
¨Simple
Random Sampling:
¨Stratified
Sampling: ¨Cluster
Sampling: ¨Hypothesis:
Null Hypothesis: Alternative Hypothesis: ¨Questionnaire Design: ¨Open indeed question
answer formal:
¨Close
ended question answer formal:
¨Chi-square
test:Z test, t Test, F test, Correlation, Regression, Central tendency,
Dispersion,
Strategic
Management
¨Strategy¨Strategic Management ¨Strategic Vision¨Vision¨Mission Statement:
¨Five
tasks of strategic management process: ¨
Competencies: ¨Strategic
group mapping: ¨Strategic
Intent: Q. What is Porters five forces of competition:¨The Most Common Driving Forces ¨SWOT analysis of company¨Core Competencies: ¨Distinctive Competencies: ¨The five generic
competitive strategies
Managerial Finance
Financial
management: Difference Money market and Capital market:-Debt: Stock:Future
value;Present value;
Annuity; Ordinary annuity: Annuity due; Loan amortization; sinking
fund;Interest:Simple interest;Compound Interest;Discount rate:Funds:Sources of fund:-Internal sources,External sources;Accruals; Capital:Cost of capital: Ratio Analysis;Liquidity ratio; Leverage ratios;Profitability ratio;Activity ratio
Marketing Management
Marketing
Management: Negative demand: Latent
demand: Full demand: the levels of product;Product mix decision:Brand: ¨Why company use
brand:Service marketing; Characteristics of service:
Three traditional P’s are-
Financial Management
Capital
Structure: Net Income Approach; Net operating income
Approach; Modigliani-Miller Approach; Assumption of the MM Approach: Leasing: Leverage; Types of Leverage: Operating Leverage (DOL); Financial Leverage:DFL; Combine or total Leverage ;Evaluation Technique (1)
Pay Back Period
(PBP) (2)
Average Rate of
Return (ARR) (3) Net Present Value (NPV) (4) Internal Rate of Return
(IRR) (5)
Profitability
Index (PI)
Working
Capital Management: ¨Concept of Working Capital:Gross: Net: Trade Credit; Bank Credit: Cash
Credits (2) Loans (3) Discount Bills (4)
Term Loans (5) Letter of Credit.Mode of
Security: (1) Hypothecation (2) Pledge (3) Lien (4) Mortgage (5) Charge.
Insurance
Insurance:Warranties:
Proximate:Marine Insurance; Classes of policies of
marine insurance:Kinds of Marine Perils:Fire Insurance: Cause of fire
insurance:Definition of life Insurance:
International
Business
International
Business; Why companies engage International Business? What is Internalization?
Licensing Joint
venture; Francshing; Strategic alliance; Merger; Management contract; Acquisition; Turn key projects; Foreign direct
investment.Merger:Joint venture: Strategic Alliance; What is
Globalization?Culture: Values:Tariffs:
Subsidies; Import quotas; FDI: Foreign exchange market; Exchange rate
Management Information System
Data, Information, Computer hardware¨Computer software¨Network: ¨Electronic Commerce
(E-Commerce):¨Electronic Business (E-Business): ¨Types of Information system:
1. Transaction processing
system (TPS)2.
Knowledge work
system (KWS) 3. Office automation system
(OAS) 4.
Management
information system (MIS) 5. Decision support systems
(DSS) 6.
Exclusive
support system (ESS) ¨Supply Chain Management:¨Customer relationship
management (CRM) ¨Artificial Intelligence (AL)¨Synergy: ¨Categories of E-Commerce:
There are three categories of E-Commerce, such as-
1.
Business- to-consumer (B2C) E-commerce 2. Business-to-business
(B2B) E-commerce 3. Consumer-to-consumer
(C2C) E-commerce ¨Smart Card ¨CPU: ¨Types of CPU: Two types of
CPU such as- Arithmetic Logic Unit (ALU)
Control
Unit (CU)¨Database
Entrepreneurship and Small Business Management
Definition
of Entrepreneur:Definition of Entrepreneurship: ¨List Six American company’s name:¨List Four Bangladeshi
company’s name:Q. What is the Difference Between Entrepreneur and Manager:¨Intrapreneurship
¨Small Business:
Principles
of Microeconomics
¨Economics: ¨Microeconomics¨Scarcity: ¨Market:.¨Opportunity costs: Q. What is demand law?Q. Why
demand curve shifts to the right?
Q. What is demand function?
Q. What is the equilibrium price? Q. What is elasticity of demand? Q. Explain the
range of value that ‘e` takes.Q. What is marginal utility? Q. What is
productivity? Q. What are total, fixed and variable costs? Q. What is
marginal cost? Q. What are imperfect competition, monopoly, oligopoly
and monopolistic competition?
Principle
of Management
¨Management:1) Efficiency: 2) Effectiveness¨The function of management:¨Managerial skills:¨Competitive
advantage¨Definition of job specialization: ¨Fayol's principles of management Q. What is the
industry life cycle? ¨International business¨Regional firm¨Multinational business¨Global business Q. What is decision making?
BCN
¨Communication:¨Steps of communication cycle
Q. Mention the merits and demerits of written and oral communication.¨Demerits of written
communication:-¨Merits of oral communication:- ¨Limitations of oral
communications:- ¨Types of communication:-*Downward communication.
*Upward communication. *Horizontal communication.*Grapevine.
Q.
What is official letter, demi official letter, internal and formal letter?Q.
What is memo? Q. What is report? Q. What are the characteristics of a good
report?Q. What are the major parts of a report?Q. What is agenda?Q. What is a
minute?
OB
¨Definition of “OB”¨Definition of organization¨Definition Behavior ¨Communication¨Mc Gregoris theory X and
theory Y.¨Five Models of Organizational Behavior: Models of
organizational behavior Autocratic Model *Custodial
Model *Supportive Model¨ Maslow need’s theory: ¨Motivation drives¨Hertzberg’s two Factors
model: Hertzberg’s two factors model are;
Motivational
Factors; Maintenance Factors ¨Motivational Factors ¨Maintenance Factors ¨Behavior Modification; The manager can find four alternative consequences: ¨Conflict.¨Reasons / why conflict
exists: ¨Variable¨Attribute.
Stat 1
¨Types of diagrams:*Bar diagram *Pie diagram
*Frequency polygon *Histogram
*Cumulative frequency polygon *Scatter diagram ¨Measures of central tendency¨Importance
Measure of Central tendency:1. Arithmetic mean 2.Geometic mean 3. Harmonic mean4. Median: 5.
Mode: ¨Measure of Dispersion ¨Different Measure of Dispersion:1. Range 2. Quartile deviation 3. Mean deviation4.
Standard deviation ¨Kurtosis:¨Correlation¨Regression
Management Accounting
¨Difference between managerial accounting and financial
accounting:¨ Just in time ¨Total
quality management (TQM) ¨Cost: ¨
Expense¨Manufacturing cost: ¨Mixed cost ¨Job order costing ¨
Process costing: ¨Break even point¨Contribution
margin
Stat II
¨Probability: ¨Experiment: ¨Trial or Event¨Exhaustive events: ¨Equally likely events¨Independent event: ¨Random Variable: ¨Properties of Bionomical
Distribution: ¨Skewness¨Sampling ¨Types of Sampling: * Probability
sampling * Non probability sampling ¨Standard error¨Hypothesis: ¨Null hypothesis and
Alternative hypothesis
Business Law
¨ Law: ¨Business law:¨Contract: ¨Essential elements of
contract: ¨Consideration ¨Misrepresentation:
¨Indemnity¨Fraud: ¨Classification of fraud:¨Agency¨Buyer: ¨Seller: ¨Goods: ¨Sales:¨Agreement to sale: ¨Partners:¨Company: ¨Types of Company:
¨Memorandum of association : ¨Articles of association :.¨Stock: ¨Share: ¨Difference between share
holder debenture holders.¨Debenture
Principal Of Macroeconomics
Q. What is macroeconomics? Q. What is
business cycle? Q. What is fiscal policy? Q. What is monetary policy? Q. What is
aggregate demand?
Q. What is GDP and GNP? Q. What is price
inflation? How can it be kept under control?
Q. What is multiplier? Q. What is
money? Q. What is stock market? Q. What is financial market?Q. What is interest
rate or discount rate?
Introduction to of
Marketing
¨The relationship between 4p and 4c: Q. What are
customer and consumer? Q. What is Marketing? Q. What is Demarketing? Q. What types of
marketing management philosophy? Q. What is industry?
¨Needs: ¨Wants:
¨Demands: ¨Types of market: Consumer market: Business
market: Q. What is market segmentation? Q. What is market targeting? Q. What is
market positioning? Q. What is product?
¨Classification of Product: There are two types of
Products: Consumer Product: Includes Convenience product
Ex: candy Shopping product Ex: Furniture Specialty product Ex: photographic equipment Unsought
product Ex: new innovation Industrial /
Business product.
Q. Describe the new product
development process? Q. What are the steps of product life cycle? Q. What is the
channel of distribution?
Q. What is price? Q. What
is Promotion? ¨Promotion mix: ¨Advertising ¨Publicity: ¨Personal
selling:. ¨Sales Promotion: ¨New Product
Pricing Strategy: Two types are 1. Skimming Pricing
2. Penetration
Pricing:
Business
Environment
¨Environment: ¨Business Environment
¨Process of Environment analysis a) Macro
Environment b) Micro Environment: ¨Benefits from MNCs
¨Technology:
¨Ecology ¨Ethics ¨Sources of Ethics:
¨Quality Circle: ¨ISO 9000 for Quality Management:
Q. What is
Business? Q. Who is consumer?
Q. What is
market? Q. What are different forms of Business? Q. What is
Marketing? Q. What is interest rate or discount rate? Q. What is
central bank? What are its functions? Q. What is
Accounting? Q. What is Transaction? Q. What is
GAAP? Q. What is the Basic Accounting equation?
Q. Define
terms Asset, Liabilities, Owner’s equity, Investment, Revenues, Drawing, and
Expense. Q. Define four Financial Statement? Income statement; Owner’s
equity statement; Balance Sheet; Cash flow
Statement
Q. What is
Double Entity System? Q. Indicates the Debit and Credit procedure i.
Assets ii. Liabilities: iii. Owner’s equity: iv. Revenue: v. Expense: vi. Drawing: Q. What is Book value?
Q. What is
Depreciation? Q. Define term current asset, current liabilities Q. What is
Gross profit? ¨ Inventory
turnover¨ Costs of goods sold Receivable Accounts Receivable (A/R) ¨ Note Receivable (N/R) ¨ Goodwill¨ Preferred
Stock¨ Bonds ¨ Face Value¨Bank ¨Commercial Bank ¨Function of Commercial Bank:
I) Fixed
Deposit II) Current
Deposit III) Saving Bank Deposit ¨Central Bank ¨Instrument of Credit Control ¨Cheque Q. What is the main function of:
Kidney, heart, Lever, Red Bood cell, White blood cell, artery, vein, lung.Q.
Define speed, acceleration, power, Newton’s Law, Q. What is annuity, sinking
fund, amordization, intersaction of sets, union of sets, calculus Q.
Differentiate in respect of x7, x, log x, ex
And concepts from all concentration courses
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